AI Insights · Timothy · April 2024
Performance of Top 5 Hasbro Games on Unified Platform in Chile - Q1 2024
In Q1 2024, Hasbro's top games in Chile showed varying trends in downloads, revenue, and active users, with some experiencing growth and others facing declines.
In the first quarter of 2024, Hasbro's top five games on a unified platform in Chile demonstrated diverse performance trends in terms of weekly downloads, revenue, and active users.
MONOPOLY GO! had a notable start with weekly revenue peaking at around $30K in early January but saw a gradual decline, stabilizing at approximately $21K by the end of March. Weekly downloads showed a downward trend from 17K in the first week to about 8K in the last week of March. Similarly, weekly active users dropped from 56K in January to 42K by the end of the quarter.
Magic: The Gathering Arena exhibited fluctuating weekly revenue, starting at $500 and peaking at around $1.7K in early February before settling at around $700 in late March. Weekly downloads remained relatively stable, hovering between 250 and 350 throughout the quarter. Active users also maintained a steady range of about 2.5K to 2.7K.
MY LITTLE PONY: MAGIC PRINCESS saw a significant spike in weekly downloads, reaching 8.4K in late January before dropping to around 3K by the end of March. Revenue peaked at approximately $1.2K in mid-February but declined to around $560 towards the end of the quarter. Active users followed a similar pattern, increasing to 27K in January and then stabilizing around 22K by March.
Transformers: Earth Wars experienced modest weekly revenue, peaking at $920 in early January and fluctuating around $400 for the rest of the quarter. Weekly downloads saw a notable increase to 338 in mid-March but averaged around 150 for most of the quarter. Active users peaked at 1.1K in late February but generally hovered around 800-900.
My Little Pony World had a stable performance with weekly revenue starting at $419 and peaking at $561 towards the end of March. Downloads remained consistent, averaging around 600, with slight fluctuations. Active users showed a gradual increase from 4.1K in January to 4.5K by late March.
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